UX Design & Research

Research-Driven UX Design That
Turns Complex Products Into Effortless Experiences

GateScape Technologies designs digital experiences grounded in user behaviour evidence. We uncover why users struggle, design solutions that remove friction, and measure whether they work.

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68%
Avg conversion improvement
44%
Avg support ticket reduction
2.4×
Avg ROI at 12 months
Overview

What We Do & How We Do It

Most UX problems are not design problems — they are research problems. Interfaces fail not because designers lack skill, but because the process started without rigorous understanding of user goals.

GateScape leads with research. Before designing a single screen, we conduct user interviews, usability testing, analytics review and competitive analysis. Every decision is evidence-based.

The output is not a Figma file — it is a measurably better product. We define success metrics before every engagement and measure outcomes after launch.

User interviews & contextual inquiry
Usability testing & heuristic evaluation
Information architecture & user flows
Figma design systems & component libraries
Interaction design & micro-animations
Accessibility to WCAG 2.1 AA
Capabilities

What UX Design & Research Covers

Every engagement draws from our full technical capability applied to your specific requirements.

User Research
Qualitative interviews, diary studies, contextual inquiry and usability testing to build an evidence base.
Information Architecture
Content hierarchy, navigation design, taxonomy and card sorting ensuring users find what they need without friction.
Interaction Design
Screen flows, state management, micro-interactions and animation design that guide users through complex workflows.
Design Systems
Scalable Figma component libraries with variants, auto-layout and developer-ready tokens.
Usability Testing
Moderated and unmoderated sessions with real users, analysed into prioritised findings with design solutions.
Accessibility Auditing
WCAG 2.1 AA audits, remediation design and developer handoff specs to meet legal requirements.
Our Process

How Every Engagement Runs

A consistent four-phase process that eliminates guesswork and delivers measurable outcomes.

01
Research Sprint
User interviews, analytics review, heuristic evaluation and competitive analysis. Outputs: personas and prioritised problems.
02
Design Strategy
Information architecture, user flow redesign and wireframe concepts validated with user testing.
03
High-Fidelity Design
Pixel-perfect Figma screens, interactive prototype, component library and design system documentation.
04
Handoff & Measurement
Developer-ready Figma with tokens and annotations. Success metrics tracked at 30, 60 and 90 days.
Case Studies

Results We Have Delivered

Real projects, real outcomes, real numbers. No composites or hypotheticals.

Case Study 01
B2B SaaS
Onboarding Redesign
Result

SaaS platform increased trial-to-paid conversion by 68% after a six-week onboarding redesign

A project management SaaS had 12% trial-to-paid conversion. We conducted 14 user interviews and three usability sessions, identifying a 9-step onboarding as the drop-off point. Redesigned to three steps with progressive disclosure — conversion increased from 12% to 20.2% within 8 weeks.

68%
Trial-to-paid improvement
3 steps
Onboarding (from 9)
8 weeks
To measurable results
Case Study 02
E-Commerce
Checkout Optimisation
Result

Fashion retailer reduced cart abandonment by 44% and increased average order value by 18%

An online retailer had 76% mobile cart abandonment. We audited with session recordings, heatmaps and user interviews, identifying three critical friction points. Redesigning these three elements reduced abandonment to 42.5% and AOV increased 18%.

44%
Reduction in abandonment
18%
Increase in AOV
3
Changes, measurable impact
Case Study 03
Financial Services
Accessibility & NPS
Result

Banking app achieved WCAG 2.1 AA compliance and a 32-point NPS improvement after UX overhaul

A regional bank faced regulatory pressure on accessibility and declining NPS scores. We conducted a full audit (347 issues found) and 20 user interviews. The redesign achieved full WCAG 2.1 AA compliance and NPS improved by 32 points.

32 pts
NPS improvement
WCAG 2.1 AA
First re-audit pass
347→0
Issues resolved
Packages & Pricing

Engagement Options

Transparent pricing for every stage of growth. All packages include a dedicated project manager and full documentation.

Tier 01
UX Discovery
$4,500
For teams needing to understand user problems before committing to a redesign.
  • 5 user interviews
  • Heuristic evaluation
  • Analytics review
  • User journey mapping
  • Prioritised findings report
  • Design recommendation brief
Get Started →
Most Popular
Tier 02
Design Sprint
$14,000
Full research-to-handoff engagement for a defined product area or end-to-end redesign.
  • 10 user interviews
  • Full usability testing
  • Information architecture redesign
  • High-fidelity Figma screens
  • Interactive prototype
  • Component library
  • Developer handoff
  • Post-launch measurement
Get Started →
Tier 03
UX Partnership
Custommonthly
Ongoing embedded UX capability for product teams shipping continuously.
  • Dedicated UX designer
  • Continuous research cadence
  • Sprint-aligned delivery
  • Design system ownership
  • A/B test design support
  • Quarterly UX health report
  • Executive UX strategy
Get Started →

Indicative pricing. Final scope confirmed after discovery call.

FAQ

Frequently Asked Questions

Answers to the most common questions about UX Design & Research.

How is UX different from graphic design?
Graphic design focuses on aesthetics. UX design focuses on behaviour — reducing friction, improving task completion and designing systems that match how users think.
Do I need research if I know my users?
Founders consistently overestimate how well they know users. Even five user interviews will change what you build next.
What does a Figma handoff include?
Annotated screens for every state (default, hover, error, loading, empty), component libraries, design tokens, responsive breakpoints and asset exports.
Can you work within our existing design system?
Yes. We regularly extend established systems with new components and help teams establish governance processes.
How do you measure UX success?
We define metrics before design begins: task completion rate, conversion rate, support volume, NPS. Tracked before redesign and at 30, 60 and 90 days post-launch.
Get Started

Ready to Turn User Frustration Into
Measurable Conversion?

Share your product and the retention problem you're trying to solve. We'll assess the opportunity and propose a research-led engagement.

Book a Discovery Call →